Corporate Vice President
Martin Andree is Corporate Vice President in the Beauty Care division of Henkel in International Marketing. He has 20 years of experience in both General Management and Marketing with international assignments in the Middle East as well as in the USA. Martin Andree holds a ph. D. in Media Studies and published three books in the field of marketing and media. His study “Brands by Media” (“Medien machen Marken”, Campus-Verlag) developed an approach to marketing out of the key notion of content already in 2010, being one of the first books which explored the power of content generation in the field of brand equity building and product management.