1. Sportswear International E-Fashion Summit 2010
02.12. - 02.12.2010, Fleming´s Hotel, Frankfurt am Main, Germany
In the past, online retailers like asos.com set the standard for fashion e-commerce. By now, most fashion brands and retailers have come to accept the internet as a powerful sales tool as well as a platform for a new kind of brand engagement. Many fashion brands today even make much more money via their online-shop than through their largest flagship or multilabel store.
More and more, brands are using the newest technology to communicate with their customers. Via social and mobile media, not only modern brand communication is possible, but also target groups can be reached effectively. Fashion brands like Adidas Originals, Converse, Nike or Puma are amongst the ranking of the top brand facebook fanpages for example, and are using their brand communities for information, dialogue, entertainment and distribution.
Thus, the step into the mobile world of Web 2.0 seems to just be a reasonable and overdue consequence. Especially young people make their purchase decisions online and via social networks more and more often. According to a survey from emarketer.com, 68% of American facebook users said they were influenced positively by recommendations of friends when buying a product. In addition, 41% of the interviewed persons use the brands’ fanpages to show their friends which products they like.
Best example for the beginning of a new era is the growing number of companies that show live streams of their fashion shows in the internet and on social networks. Another important virtual trend is the spreading of mobile apps. Apart from tools to compare products and prices, users can also search for special products and order them directly. That way, both the iPhone and iPad become the ideal surroundings for brands in the fashion and lifestyle industry.
But how will online, mobile and social media change the fashion industry, and how can fashion brands and retailers effectively make use of the vast potential this field is holding?
On December 2nd, the very 1st Sportswear International E-Fashion Summit takes place in Frankfurt – a must for those who aim to be successful in the fashion business in the future, both online and mobile.
Discover the latest E-fashion trends and hypes and get the best insights on how to use social and mobile media for your store and your brand. You certainly will get valuable insider information and advice from industry pioneers and the chance to meet key decision makers and future business partners on site.
You definitely should not miss this date! Apply today and take advantage of a special offer! As a subscriber or advertiser of Sportswear International, you save €200!
This one-day conference serves as an excellent platform to discuss strategies and business models as well as providing you with a unique opportunity to network. Find out about the tools needed to firmly establish your business at the forefront of online fashion marketing and retailing.
We look forward to an exciting event and intense, innovative sessions and discussions with you in Frankfurt!