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A fashion ecommerce review

• International market online sales review and opportunities across border
• Global consumer behaviour
• Cross channel optimisation – mobile and catalogue

David J. Smith, Managing Director, IMRG/UK

David J. Smith
Managing Director
IMRG/UK

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Fashion and Technology: What’s Now Possible When Worlds Collide
– Augmented Reality: not just cool but better than reality

Billy Jurewicz, Founder and CEO and Marcus Fischer, President, space150/USA

Billy Jurewicz
Founder and CEO
space150/ USA

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Social Media/ Social Commerce

VIRUS = GENIUS?
An instruction for viral marketing

• What are the viral marketing instruments?
• How – in detail – can companies and brands
profit from viral advertising?
• How can social media look like for fashion
brands?
• Viral communication – with examples from
Bench, Victoria’s Secret, Lascana, YSL and
many more

Peer Hartog and Clemens Gerlach,
Founder and CEO, GERLACHHARTOG
Markenkommunikation 2.0 Gbr

Peer Hartog
Founder and CEO
GERLACHHARTOG Markenkommunikation 2.0 Gbr

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Fashion Brands go social – Learning lessons from a luxury brand

Engaging directly with (new) customers through the power of the Internet

Elizabeth Schofield, Founder & Curator, Fashion´s Collective/USA (inquired)

Elizabeth Schofield
Founder & Curator
Fashion´s Collective/ USA

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