09:30 Uhr
 |
Chairman:
Klaus N. Hang, Editor-at-large, Sportswear International
Introductory speech by Sportswear International
Sabine Kühnl, Editor-in-chief, Sportswear International |
| E-Fashion 2012 - Status quo and trends |
09:40 Uhr
|
Key trends in E-Fashion – Today and tomorrow
• Cross channeling – Integration of channels to new no-line worlds
• Mobile commerce – Penetration of cross technology platforms
• Digital splitting – Emancipation of digital natives
• Social media – Socialization of e-commerce
• Crowdsourcing – Externalization of functions to customers
Prof. Dr. Gerrit Heinemann, Business Administration,
Management and Trade, Niederrhein University of Applied Sciences
|
10:00 Uhr
|
Go Germany - Conquering the German online market as an international brand
• The German online buyer
• Successful e-commerce in Germany
• Market entry strategies
Moritz Koch, Geschäftsführer, next commerce
|
10:20 Uhr
|
Too chic to click – How the best fashion advertisers are building their brands online
Fashion online advertising is all about image, brand experience and engagement. What works for advertisers and what are the best practices for building online fashion brands?
Ariel Geifman, Principal Analyst, MediaMind Research/Israel
|
10:50 Uhr
|
Coffee Break and Networking |
| Brand establishment online - How to get in touch with your consumers |
11:10 Uhr
|
Best Practice
Interactive creativity - How to use online experience offline
Chris Aubrey, Vice President Global Retail Marketing Sport Performance, adidas |
11:35 Uhr
|
Best Practice
Time to get s.Ocial – Insights into the new media approach of s.Oliver
• Social media engagement
• Community management
• Influencer relations
• Fashion infotainment
• Internal change management
Eleftherios Hatziioannou, Manager New Media, s.Oliver |
12:00 Uhr
|
Intelligent human/brand relations – How Louis Vuitton delivers a cross-discipline strategy
Oliver Rosenthal, Managing Director, OgilvyONE |
12:25 Uhr
|
Discussion
Virtual Trade Shows
How to complete your image and tune your branding
• Shows & Showrooms – Where to present your brand online
• The rise and the success of “e” – Are real showrooms still a necessity?
• How to establish the new online B2B marketplace for the fashion industry
• Tradeshows online – Ultimate style marketplace where savvy buyers and sellers connect?
• Internet, smartphone and co. – Where to present, order and sell?
• What are the challenges and risks of online trade shows?
• Trade shows go social – How to engage the audience on Facebook
• Fashionshow tagging – How mobil tagging can improve fashion shows
Panelists:
Saydou Bangoura, Founder & Managing Director, Tribaspace
Francesco Bottigliero, CEO, FieraDigitale/Italy
Host:
Klaus Hang / Sabine Kühnl, Sportswear International
|
13:00 Uhr
|
Lunch Break and Networking
|
| Local, Online, Mobile, Social - How should you sell your brand? |
14:00 Uhr
|
Brand Contents - How to optimize your sales mix
The mobile revolution
• How mobile is revolutionizing the fashion & sports industry
• Global best practices
• Engaging new shopping experiences with tablet devices
Michael Burk, Industry Leader, Google Germany |
14:20 Uhr
|
Mobile Lifestyle & Fashion of Mobility: Innovation and international trends in Mobile
Mobile as the remote control to our life: what are best practices in fashion and branding
Harald Neidhardt, CMO & Co-Founder, Smaato Inc.;
Founder, MLOVE
|
| Online vs. Offline Sales - The winner takes it all |
14:40 Uhr
|
Best Practice
Online and offline channeling strategy -
The example of Firmament
André Storvoll, Co-Founder, Firmament
|
| Who to marry with - Select your online partner |
15:10 Uhr
|
Best Practice
Vente-privee.com - A revolutionary business model.
A win-win solution for brands and members
Jörg Hensen, Director Nothern Europe, vente-privee.com/France
|
15:40 Uhr
|
Best Practice
How to sell shoes – A digital & cross channel marketing mix
Norbert Richard Meinike, Head of Brand & Communications, mirapodo
|
16:10 Uhr
|
Coffee Break and Networking
|
| Tools of brand making, brand selling and brand advertising - How to create your image carefully |
16:35 Uhr
|
Best Practice
How to further develop our value proposition for brands & consumers
The relaunch: clear USP and convincing corporate design to increase the conversion rate and for the benefit of our brand partners and consumers
Sargon Korkis, Senior Manager Business Analytics, brands4friends
|
17:00 Uhr
|
Globalization and effective merchandising strategies as key revenue drivers - How successful Sportswear Brands grow online sales in a fast pace and competitive environment
Lars Rabe, Director European Retail Practice,
Demandware
|
17:20 Uhr
|
Best Practice
Content is still king
Increase brand loyalty and customer satisfaction by seamless brand and product experience cross channels - Web, mobile, social
The example of Columbia
John Raap, Sales Manager EMEA Adobe Scene7, Adobe Systems
|
| E-Fashion and E-Commerce - The best crossovers |
17:40 Uhr
|
How to win the thumbs up from existing and future clients
Dietmar Dahmen, CCO, ecx.io
|
18:00 Uhr
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The final stage – Define your fashion DNA
Yuri van Geest, Advisory Board Member, TEDxHealth & TEDxMaastricht/Netherlands
|
18:20 Uhr
|
Closing remarks of Sportswear International
|
18:30 Uhr
|
E-Fashion Summit Afterparty
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Fachkonferenzen
Handel | Ernährung
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