Überblick

The Denim Day by Sportswear International

17.01.2012, Radisson Blu Berlin, Berlin

The Denim Day by Sportswear International is the Jour Fixe on the eve of Bread & Butter and Premium Exhibitions in Berlin. Since all industry leaders of the Jeans and Denim market are meeting up in the German capital for some days every season, Sportswear International takes the initiative to openly discuss all current hot topics amongst the world’s most advanced denim analysts, marketers and retailers one day before the shows begin.

The Topics
• Weird markets: How to strengthen your competitiveness
• The ideal mix: How to optimize your online and offline distribution
• The future of the physical store: A theater of shopping dreams?
• Verticalization and no end? New multi-label partner concepts take the challenge
• Omni-channel shopping: Consumer expectations at the next level
• Target group revised: How to reach ‘Best Agers’ and other new denim addicts
• Denim Academy: Where to recruit the next top performers of your staff
• Online, social, mobile: Finding the smartest balance of cross-cultural exposure
• Virtual showrooms: How to order jeans and denim in the future
• Be prepared: The right solutions for social and environmental changes
• Learning from the best: Legendary denim visionaries tell it all